©Copyright 2024. Acosta Design Lab. All rights reserved.
The Auditorium Parco della Musica di Roma, a hub of culture and music, required a medium that mirrored its excellence and diversity. Auditorium Magazine was positioned as such a vehicle but needed a revitalization to elevate its visual communication and editorial structure. Our design process was user-centric, beginning with extensive research to understand the magazine’s audience.
We conducted interviews, surveys, and feedback sessions to gather valuable insights that informed each design decision.
An iterative prototyping phase allowed us to explore different creative directions. We experimented with typographic hierarchy, color palettes, and graphic elements to find the perfect balance between aesthetics and functionality.
The final design was the culmination of numerous rounds of testing and refinement, ensuring that each element was in perfect harmony with the Auditorium’s identity.
We integrated sustainable practices into the magazine’s production, opting for eco-friendly materials and suppliers with verified sustainability policies. In tandem, we enriched the reader’s experience with digital elements, such as QR codes that linked to additional online content, offering an extra dimension of interaction.
The result is a magazine that stands out not just as an informative publication but as a piece of editorial design that embodies innovation and art. “Auditorium Magazine” has become a touchstone for cultural enthusiasts, a tangible tribute to the exceptional nature of the Auditorium Parco della Musica di Roma.
©Copyright 2024. Acosta Design Lab. All rights reserved.