©Copyright 2024. Acosta Design Lab. All rights reserved.
The Platform for Agricultural Risk Management (PARM) focuses on making risk management an integral part of policy planning and implementation in the agricultural sector in developing countries. The goal is to promote sustainable agricultural practices and improve resilience among farmers by integrating risk management into national agricultural policies.
The video campaign was structured to deliver clear and impactful messages about the importance of integrating risk management into agricultural policies. Each frame of the video is designed to emphasize different aspects of PARM’s work, from global partnerships to smart risk management strategies. The campaign uses simple yet powerful visuals, such as maps and growth charts, to illustrate the widespread impact and the systematic approach of PARM.
The campaign successfully raised awareness about the critical role of agricultural risk management in developing countries. It reached a wide audience, including policymakers, agricultural stakeholders, and the general public. The visual identity and video campaign reinforced PARM’s brand and mission, making it a more recognizable and respected entity in the field of agricultural risk management.
As a result, PARM saw increased engagement and collaboration with key stakeholders, leading to more integrated risk management strategies being adopted in agricultural policies across various developing countries.
©Copyright 2024. Acosta Design Lab. All rights reserved.