©Copyright 2024. Acosta Design Lab. All rights reserved.
The video campaign and visual identity for “The Sustainable Development Performance Indicators (SDPI)” produced by UNRISD aim to authentically measure the sustainability performance of economic entities, including both for-profit enterprises and social and solidarity economy organizations. The project aims to raise awareness and communicate the importance of sustainability in the global economic context.
The video production involved a series of shoots in various locations representing both natural scenarios and industrial and social environments. Each segment of the video was carefully planned to highlight different sustainability indicators in a clear and engaging way.
The video campaign was structured to tell a visually powerful and emotionally engaging story. Each scene was designed to convey a specific message about sustainability, from the connection with nature to social responsibility. The selected images show moments of everyday life, technological progress, and environmental care, with a particular focus on communities and their efforts for a sustainable future.
The campaign achieved significant impact, greatly increasing awareness of the Sustainable Development Performance Indicators among enterprises and social economy organizations. The video was positively received by a broad audience, generating constructive discussions and prompting many economic entities to review their sustainability practices. The new visual identity strengthened UNRISD’s brand image, positioning it as a leader in the field of global economic sustainability.
©Copyright 2024. Acosta Design Lab. All rights reserved.