Art Direction, Digital, Motion

FARM-D CoP

Animating knowledge exchange

The United Nations has commissioned ADL to create a captivating promotional video to introduce and invite practitioners and experts in the field of agricultural risk management to participate in the new Community of Practice launched by FARM-D and IFAD.
The design adopts a contemporary and abstract approach, featuring organic shapes, a bold color palette, and foregrounded text to capture the essence of connectivity and knowledge exchange. The use of smooth animations and stylized transitions aims to depict the dynamic and interactive network of the CoP.​

Outcome

A promotional video that informs and inspires, driving the growth of the community and promoting a global dialogue on agricultural risk management.

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