©Copyright 2024. Acosta Design Lab. All rights reserved.
Auditorium Plus the online streaming service by Auditorium della Musica, offering a rich array of events, festivals, concerts, and masterclasses, our design approach was to create a visual identity that is as dynamic and contemporary as the content it represents. The naming ‘Auditorium Plus’ was chosen to convey the idea of enhanced access and added value, resonating with an audience seeking more than just a passive viewing experience. The visual identity mirrors the vibrancy and diversity of the performances, using bold colors and fluid design elements to evoke movement and excitement. This aesthetic is not just about appearance; it’s an embodiment of the platform’s ethos – to bring the energy and inspiration of live performances into the digital realm. We aimed for a design that speaks to the modern viewer, combining accessibility with artistic flair, making “Auditorium Plus” not just a service, but a gateway to a world of musical exploration and innovation.
Utilizing a palette of bold, engaging colors and fluid graphic elements, the design encapsulates the energy and movement inherent in live performances.
This visual approach goes beyond mere attractiveness, functioning as a visual symphony that communicates the platform’s core values: accessibility, innovation, and the exhilarating experience of enjoying live music in a digital space.
Our campaign strategy centered around vivid, engaging visuals and compelling narratives that highlight the platform’s diverse offerings — from electrifying concerts to insightful masterclasses. Emphasizing interactivity and user engagement, the campaign utilized various digital channels to create a sense of community among music enthusiasts.
Through targeted social media content, immersive video teasers, and interactive online events, the campaign not only showcased the rich content of “Auditorium Plus” but also fostered a digital space where music lovers can connect, discover, and enjoy the best of live performances from the comfort of their home.
Central to our approach was the creation of visually stunning and emotionally resonant imagery, which echoed the dynamic and immersive nature of the performances available on the platform.
The campaign strategically placed these ads in high-impact areas, ensuring maximum visibility and engagement.
©Copyright 2024. Acosta Design Lab. All rights reserved.